![]() It also involves a competitive analysis to evaluate how well your competitors fulfill your customer wants and needs. Product Planning Matrix: The first phase starts with your collection of the VOC and translates your customer wants and needs into specific product and service requirements and specifications.The QFD four cascading matrices, sometimes referred to as Houses, are: Toyota and other auto manufacturers started using the approach later on.Īkao described QFD as a “ method to transform qualitative user demands into quantitative parameters, to deploy the functions forming quality, and to deploy methods for achieving the design quality …” QFD was developed in Japan by Yoji Akao in about 1966 while working for Mitsubishi. This article will present the four phases of QFD, the benefits of QFD, some best practices for using it. The quality function deployment methodology is a 4-phase process of cascading matrices that takes the product development cycle from gathering Voice of the Customer (VOC) to design requirements, then all the way down to requirements for process and product quality control. ![]()
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